How can vending machines improve the efficiency of operations?

Vending machines are becoming more popular as labor costs rise and mobile payments grow.The vending industry has become an emerging market, and its future development potential is very large. Its development direction will surely attract the attention of relevant manufacturers and entrepreneurs.

To be successful in the operation of vending machines, you must do some work before launching. The details determine the success or failure, a vending machine with more functions and stable operation, which is related to the user experience of the consumer group. The customer experience is not good, and it may affect the impression of the vending machine in the circle of customers. A target market specific to the pre-investigation work of the product structure and service settings, related to the benefits of operational work, can better grow profit. Here are some experiences on the preliminary work:

1. Target market segmentation. The field survey puts into the regional consumer market, the age structure of consumers, consumption levels, consumption power, and the composition of mainstream consumer products. Do specific market and analyze specific problems. In order to investigate these data clearly, it is necessary to conduct targeted marketing. The means of investigation can start from the composition of the surrounding business districts and the purchase flow in the business circle.

2. Product structure breakdown. For the mainstream products that are targeted for different target markets, best-selling high-margin products, best-selling low-margin products, non-traffic high-margin products, long-term long-term products and short-term products should all be considered in the commodity structure. Do specific markets and specific operations.

3. Online activity segmentation. Develop online activities for each target market. For example, the student population can purchase discounts in the snacks category. The middle-aged population can make price discounts in the daily necessities. All activities are divided, guided, and driven.

4. Other revenue breakdowns. In the target market of each vending machine, resources are integrated into advertising revenue. For example, in schools, it is more suitable for beverage manufacturers to promote advertising, in the residential community for education, life-like advertising, etc., in different markets to integrate different manufacturers that need to advertise, in order to benefit more. In terms of material handling fees, it is also possible to negotiate fees with suppliers and to obtain the cost of the material.